Click here to send your email to express concern to Hershey’s officials for including Fae Johnstone in the company’s International Women's Day promo.
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The Washington Examiner published an article titled: Hershey's under fire for using transgender woman in International Women's Day promo. The article reports in part:
#BoycottHershey's trended No. 1 on Twitter Thursday after the chocolate giant featured a transgender woman in its International Women's Day promotion.
Fae Johnstone, a biological male who identifies as female, is one of the five women at the center of a Canadian advertising video promoting Hershey's SHE bar.
Reintroduced on March 1, the SHE bar is intended to "shine a light on the women and girls who inspire us every day."
Johnstone, an LGBT advocate, was featured in the Canadian promotion and used the platform to push for an "authentic" world.
"We can create a world where everyone is able to live in public space as their honest and authentic selves," Johnstone said in the promotional video.
Hershey's having a transgender woman as a premiere face of its International Women's Day campaign has caused a severe backlash on social media.
"To celebrate International Women’s Day- Hersheys uses a MAN in their advert to advertise their new women’s chocolate range 'Her For She,'" one Twitter user tweeted.
"This is a true insult to women! International Women’s Day is about celebrating the achievements of women not MEN!"
".@Hersheys embraces misogyny," according to another user.
No matter how hard a man tries he can NEVER be a woman. Saying a man can be a woman defies science. Promoting a trans woman as if he is a woman is insulting to women and lying to children.
Thankfully there are many other chocolate companies that people can patronize given Hershey’s woke proclivity to deny science, denigrate women and deceive minors.
Florida Family Association has prepared an email for you to send to express concern to Hershey’s officials for including Fae Johnstone in the company’s International Women's Day promo.
To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.
Click here to send your email to express concern to Hershey’s officials for including Fae Johnstone in the company’s International Women's Day promo.
Contact information:
Michele Buck
Chairman of the Board
President and Chief Executive Officer
mbuck@hersheys.com
Rohit Grover
President International
rgrover@hersheys.com
Steve Voskuil
Senior Vice President, Chief Financial Officer
svoskuil@hersheys.com
Charlie Chappell
Head of Media & Comms
cchappell@hersheys.com
Quinn Bryner
Director of Public Relations & Social Strategy
QuCBryner@HersheyPA.com
Kristen Riggs
Senior Vice President & Chief Growth Officer
kriggs@hersheys.com
Steve Voskuil
Senior Vice President, Chief Financial Officer
svoskuil@hersheys.com
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