TD Ameritrade has “pulled future advertising” from Al Jazeera America. Number of mainstream advertisers dwindles.
The list of major companies pulling off of Al Jazeera America continues to grow while the number of new advertisers is almost nothing. Florida Family Association records ten hours of programing on Al Jazeera America every day. The Florida Family Association office communicates with each advertiser on Al Jazeera America no less than once per week. Top advertisers are strategically featured one at a time because there are so few of them.
TD Ameritrade responded with this email:
----- Original Message -----
Sent: Monday, March 04, 2013 12:46 PM
Subject: Advertising on CurrentTV
Thank you for your interest in our marketing strategy and our television advertising. We appreciate the time you took to research your findings and approach us with your concerns.
Part of our current marketing strategy is to buy a broad rotation of advertising, whether it is in a printed publication, on television or online, with a number of different media outlets. We determine this mix based on a combination of factors that include, but are not limited to, business initiatives, market dynamics, competitive issues, media costs, market and growth factors.
This strategy is not set in stone. We evaluate all of our media efforts on a regular basis and use those findings to make adjustments to our strategy when appropriate. You should know that, as a result of these regular reviews, we have pulled future advertising support from CurrentTV and are reallocating those investments elsewhere. If you have any other questions on this topic, please do let us know.
Director, Communications & Public Affairs
If you would like to thank TD Ameritrade for their decision to pull advertising from Al Jazeera America please send your email to Kim Hillyer, Director, Communications & Public Affairs at Kim.Hillyer@tdameritrade.com
Florida Family Association sent out an email alert on January 14, 2013 which reported that Al Jazeera, the Arabic news cable channel headquartered in the Middle East (Doha, Qatar), purchased the CurrentTV channel which has the potential of reaching millions of viewers in the United States. Al Jazeera America is the new, tentative name for CurrentTV. Al Jazeera is the mouthpiece for the Muslim Brotherhood and Arab Spring. The Muslim Brotherhood is the single largest promoter of the radical Islamist movement in the world. Nothing less should be expected to come from Al Jazeera’s broadcasts to cable viewers in America.
The Florida Family Association office started contacting companies on January 16, 2013 that promoted their products on Al Jazeera America. The emails encourage companies “to put America first” by dropping their advertising. It also informs them that companies and their products that continue to advertise on this network will be posted to an article at Floridafamily.org and numerous activist web sites that are concerned about Al Jazeerao America.