Hershey has pulled their advertising from Al Jazeera America aka CurrentTV. Florida Family Association’s monitoring records found NO Hershey advertisements on the channel this week. Additionally, Hershey confirmed the change in their email below dated June 10, 2013.
This is how the Hershey advertising situation played out:
Florida Family Association sent out email alerts starting on April 22, 2013 announcing that Hershey was the top advertiser on Al Jazeera America aka CurrentTV.
The Hershey Company responded with an email stating that they intended to continue to advertise because they (erroneously) purported that Al Jazeera did not own CurrentTV yet.
Florida Family Association sent letters to all of the Board of Directors for The Hershey Company, Hershey Trust and Hershey Park on May 24, 2013 which informed them that a press release would be issued on Tuesday, June 11, 2013 announcing plans to fly a banner stating HERSHEY SPONSORS JIHADTV around Hershey Park and Jersey Shore.
The Hershey Company sent an email on Tuesday, June 10, 2013 at 6:00 pm to inform Florida Family Association that they were not going to advertise on CurrentTV aka Al Jazeera America. That Hershey email is posted below:
----- Original Message -----
Sent: Monday, June 10, 2013 6:00 PM
Subject: A Message From The Hershey Company RE Reference Number: 008716943C
As a follow-up to our previous correspondence, we are writing to inform you that The Hershey Company no longer advertises on CurrentTV and will not going forward. As we shared earlier, our CurrentTV advertising was scheduled to sunset in accordance with our advertising policies.
Consumer Relations 008716943C
This email address is restricted for outgoing messages only. For that reason, please do not respond to this email as the inbox is not monitored.
Approximately four Hershey advertisements aired per hour on Al Jazeera America before the change. No Hershey advertisements have aired this week.
A SPECIAL THANK YOU to everyone who sent emails to The Hershey Company, Hershey Trust and Hershey Park board members. Your emails made the difference.
Al Jazeera, the Arabic news cable channel headquartered in the Middle East (Doha, Qatar), purchased the CurrentTV channel which has the potential of reaching millions of viewers in the United States. Al Jazeera is a mouthpiece for radical Islamists. Al Jazeera America is the new, tentative name for CurrentTV.
Your support of these email campaigns is making a difference. Thank you.