A Place for Mom says their recent advertising on Al Jazeera America was an error after Florida Family Association confronted the new ads.
Two hundred twenty one 221 companies have stopped advertising on Al Jazeera America.
When a company starts advertising again on Al Jazeera America after being the target of online campaigns Florida Family Association responds swiftly.
Florida Family Association influenced A Place for Mom to stop advertising on Al Jazeera America in October 2014 only after launching email campaigns that encouraged retirement home companies, to which A Place for Mom referred, to stop doing business with them as long as they advertised on Al Jazeera America. See below History regarding A Place for Mom advertising on Al Jazeera America.
So when A Place for Mom advertisements started frequently appearing on Al Jazeera America the week of April 20, 2015, Florida Family Association first sent emails to the CEO and a VP of Warburg Pincus who owns A Place for Mom. Next, Florida Family Association forwarded the email to the officials at the top seven retirement home companies in America to inform them that A Place for Mom advertisements were frequently appearing on Al Jazeera America again.
The CEO of Warburg Pincus called Florida Family Association within two hours of the emails being sent to their retirement home clients. He explained that the appearance of their advertisements was an error. Camille Cleveland called Florida Family Association and followed up her call with the email posted below:
Subject: A Place for Mom - NOT advertising on Al Jazeera
Date: Wed, 22 Apr 2015 20:44:47 +0000
From: Camille Cleveland
To: David Caton
CC: Sean Kell
Dear Mr. Caton – Just confirming our telephone conversation today. A Place for Mom does not purchase advertising on Al-Jazeera. In addition, our per inquiry advertising or “PI” companies that place our commercials on remnant space were advised expressly last year that no A Place for Mom commercials should be run on Al-Jazeera remnant space.
Thank you for providing the 800 number and time of broadcast during our conversation. This was traced to a PI company who confirmed last fall that Comcast Florida did NOT include Al-Jazeera as an offering, and that PI company was buying remnant space with Comcast Florida. At some point, Comcast Florida included Al-Jazeera as a channel offering. As a result, our PI with Comcast Florida inadvertently, and in violation of our express directive, found its way to Al-Jazeera yesterday. We have confirmed that this placement will cease immediately, and have initiated traffic stop instructions with Comcast to that effect.
To the extent that your email was sent to our business partners who are listed on your website, I would appreciate your following up with another email confirming that A Place for Mom is not advertising on Al-Jazeera. In addition, last summer I worked directly with you on this issue and so you know our position – we do not buy advertising on Al-Jazeera and we advise our PI companies not to place ads there. If there are any issues in the future, such as the mistake outlined above (which I do not anticipate), please feel free to call me directly at 206.802.1558 or email me so that I can address any concerns personally, directly and immediately.
Thank you, Camille Cleveland
Senior Vice President and General Counsel
A Place for Mom | 701 5th Avenue, Suite 3200, Seattle, WA 98104
206.802.1558 (o) | 773.793.6009 (c)
Florida Family Association remains vigilant in the mission to influence Corporate America not to support Al Jazeera with United States consumer dollars and the prestige of their brand name.
History regarding A Place for Mom advertising on Al Jazeera America 10-18-2014
A Place for Mom stopped advertising on Al Jazeera America after being targeted by several Florida Family Association email campaigns. Warburg Pincus owns A Place for Mom. Camille Cleveland, legal counsel for A Place for Mom, confirmed in a conversation with Florida Family Association president David Caton that the company has officially stopped advertising.
Al Jazeera is a news company that is owned by a non-democratic, monarch styled emirate who does not afford citizens freedom of the press, espouses Islamic Sharia law, backs the head of Hamas and supports the Muslim Brotherhood.
Florida Family Association tapes ten hours of programing on Al Jazeera America every day. The Florida Family Association office communicates with each advertiser no less than once per week. Top advertisers are strategically featured one at a time in email alerts because there are so few of them. One hundred seventy seven (177) companies have stopped advertising on Al Jazeera America.
Florida Family Association sent out several email alerts since May 2014 that reported A Place for Mom’s frequent advertising on Al Jazeera America. Thousands of people sent emails to Warburg Pincus officials. However, A Place for Mom continued to be the lead advertiser on the channel.
Several retirement home companies have a referral relationship with A Place for Mom. These companies pay a fee to A Place for Mom for the referrals they bring to them from A Place for Mom television advertisements.
When A Place for Mom continued to advertise on Al Jazeera America after their officials received thousands of emails, Florida Family Association sent out email alerts that reported the names of the retirement home companies who had a referral relationship with A Place for Mom. The email alerts encouraged supporters to send emails to the retirement home company officials which asked them to discontinue their referral relationship with A Place for Mom.
Some of the top retirement home companies that were listed on the A Place for Mom website included: Atria Senior Living, Five Star Senior Living, Merrill Gardens, Senior Lifestyle Corporation, Brookdale Senior Living, Inc., Emeritus Senior Living, Capital Senior Living, Sunrise Senior Living, LLC, AdCare Health Systems, Inc., Holiday Retirement, Marrinson Group, Inc., Visiting Angels, Silverado, Belmont Village and Leisure Living Management.
Visiting Angels was the first referral company to respond to the secondary email campaign involving referral retirement home companies. Visiting Angels stopped their relationship with A Place for Mom. Other retirement home company officials also contacted Florida Family Association regarding A Place for Mom's relationship with Al Jazeera America.
A Place for Mom has stopped advertising on Al Jazeera America thanks to the support of thousands of people who sent emails in response to Florida Family Association's online campaigns. Florida Family Association's monitoring records indicate that the advertisements have stopped.