NBC cancels The Playboy Show after just three episodes. Supporters’ emails to advertisers made a difference.
Supporters’ emails to Chrysler-Fiat last week and the Florida Family Association office emails to dozens of other advertisers appear to have helped influence NBC to cancel The Playboy Show.
According to Entertainweekly.com “NBC’s biggest primetime gamble just became the first cancelled show of the season: The Playboy Club has been pulled from the network’s schedule. Playboy Club premiered to low ratings and then dropped for each of its three telecasts, with last night hitting only 3.4 million viewers and a 1.2 rating in the adult demo. NBC will fill the Monday night slot with repeats of new police drama Prime Suspect, which likewise needs some assistance in the Nielsen ratings. There are no plans to run off remaining Playboy Club episodes in another time period.” Click here to read the full news article and EW.com
Florida Family Association supporters sent a total of 36,568 emails to Chrysler-Fiat and Chrysler dealership officials regarding Chrysler-Fiat’s role as the leading advertiser on the first episode of The Playboy Club.
Additionally, Ford Motor Company informed Florida Family Association that Ford would not advertise on The Playboy Club and had advised Ford dealership groups to avoid the program as well. This communication from Ford was the result of Florida Family Association contacting Ford regarding a regional dealership buy on the show.
City Furniture and City Mattress also informed Florida Family Association that their advertisements would not appear on the program again. Numerous other companies’ advertisements did not appear again after receiving emails from the Florida Family Association office.
Numerous other groups including American Family Association, Morality In Media and American Decency Association also encouraged their supporters via email alerts to send emails to advertisers.
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