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Tractor Supply announces an end to DEI and climate efforts.


See email prepared below to send to Tractor Supply officials.

My JournalCourier published an article titled Tractor Supply ending DEI and climate efforts after backlash.  The article reports in part:

Tractor Supply is ending an array of corporate diversity and climate efforts, a move coming after weeks of online conservative backlash against the rural retailer.

Tractor Supply said it would be eliminating all of its diversity, equity and inclusion roles while retiring current DEI goals. It did not elaborate on what was entailed in eliminating DEI roles.

The company added that it would "stop sponsoring nonbusiness activities" such as Pride festivals or voting campaigns — and no longer submit data to the Human Rights Campaign, the largest advocacy group for LGBTQ+ rights in the U.S.

The Brentwood, Tennessee-based retailer, which sells products ranging from farming equipment to pet supplies, also said in a statement that it would withdraw from its carbon emission goals to instead "focus on our land and water conservation efforts."


Several conservative organizations called on people on X to stop patronizing Tractor Supply after the company CEO Hal Lawton confirmed its commitment to DEI and ESG in a June 5, 2024 interview.

Tractor Supply changed its position and announced the last week of June that it is ending DEI and climate efforts after conservative groups initiated campaigns on X.

It is a certainty that the Human Rights Campaign (LGBTQ+) and other leftist organizations will put pressure on Tractor Supply not to end DEI and ESG programs.

It is important to show support to Tractor Supply for its decision and encourage it to stand its ground.  

Florida Family Association has prepared an email for you to send to thank Tractor Supply for its decision and encourage it to stand its ground. 

Click here to send your email to thank Tractor Supply for ending DEI and ESG.  (For Gmail.com, Hotmail.com, Msn.com, live.com and other email clients that require comma separation of addresses.)  

Click here to send your email to thank Tractor Supply for ending DEI and ESG.  (For Yahoo.com, Comcast.net, Frontier.com, AOL and other IPS that limit the number of email addresses to one.)  YAHOO works best in Yahoo Mobile App, not so well with internet browser.

Click here to send your email to thank Tractor Supply for ending DEI and ESG. (For Outlook and other email clients that require semicolon separation of addresses.)

Unlike most of Florida Family Association's action emails this email is designed to open in your email client because Tractor Supply is blocking normal form emails sent through the Florida Family Association email server.  If the above link does not open in your email browser or if the email is returned to you please prepare an email by copying the suggested subject line, content and email addresses provided below in your own email client.  Please feel free to change the wording.

Suggested subject line:

Thank you for ending DEI and ESG programs.

Suggested content:

I applaud your decision to end DEI and ESG programs.  

You are in the business of producing quality products and reliable services not promoting social agendas.  

I urge you to stand by your public decision to end DEI and ESG programs.

Email String separated by commas

hlawton@tractorsupply.com,
kbarton@tractorsupply.com,
InvestorRelations@TractorSupply.com

Email String separated by semicolons

hlawton@tractorsupply.com;
kbarton@tractorsupply.com;
InvestorRelations@TractorSupply.com

Contact information:

Hal Lawton, CEO
hlawton@tractorsupply.com

Kurt Barton, CFO
kbarton@tractorsupply.com

InvestorRelations@TractorSupply.com


Author: ffa   20240708   Category: DEI, ESG  FFA: on
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