Click here to send your email to urge General Mills officials to stop supporting The View’s harmful trans false narrative, race baiting and toxic disinformation with its customer money.
Post a message at: https://www.facebook.com/GeneralMills/ https://x.com/generalmills?lang=en
General Mills was a top advertiser on The View for the first two weeks that Florida Family Association recorded the ABC show. General Mills placed ads for Pillsbury, Nature Made, Cheerios and Cinnamon Toast Crunch.
The View promoted transgender influencer Dylan Mulvaney and men competing against women during two segments of the March 10, 2025 show. Whoopi Goldberg mocked women’s sports advocates. She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women. Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.
Racism and race-baiting is prevalent on The View. Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show. Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican. Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.
The View’s hosts push their own version of hate via their contrived and false “racist” accusations toward normal people.
The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy. The View’s erroneous, divisive and mostly emotional vitriol influences irrational attitudes toward otherwise sane policies and well intended Americans. Their total intent is to motivate their viewers to hate such rational policies and the people associated with these policies.
General Mills certainly has the right to advertise on whatever shows it chooses. Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful trans false narratives, race baiting and toxic disinformation
Florida Family Association has prepared an email for you to send to urge General Mills officials to stop supporting The View’s harmful trans false narrative, race baiting and toxic disinformation with its customer money.
To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.
Click here to send your email to urge General Mills officials to stop supporting The View’s harmful trans false narrative, race baiting and toxic disinformation with its customer money.
Contact information.
Jeffrey Harmening
Chairman of the Board and CEO
[email protected]
Kofi Bruce
Chief Financial Officer
[email protected]
Douglas Martin
Chief Marketing Officer
[email protected]
Asheesh Saksena
Chief Strategy and Growth Officer
[email protected]
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