Click here to urge WK Kellogg officials to stop supporting The View’s harmful hate inspiring disinformation, trans false narrative and race baiting with its customer money.

WK Kellogg is a frequent advertiser on The View.  WK Kellogg has advertised the following products on The View:  Frosted Flakes, Fruit Loops, Special K and Raisin Bran. WK Kellogg sells several other Kellogg branded cereals as well as bear naked wildly delicious granola, Kashi, Vector and Extra..

The View co-host Whoopi Goldberg constantly promotes hatred toward conservatives and instigates public confrontations.  Goldberg signed off the April 3, 2025 episode of The View by rallying leftist extremists to resist President Trump.   “Remember, the resistance is real. You're not alone," Goldberg told viewers.  Last month, she said it was time for Americans to rise up and protest the Trump administration.  "The only way people are going to hear how angry you are is if you get out there.”

The View co-host Joy Behar’s proclamations appear to endorse violence.  On a February episode Joy Behar disagreed with Democratic Strategist James Carville's advice that Democrats do "nothing" to protest Trump and DOGE head Elon Musk.  "I have lived long enough to see that people who do nothing empower the enemy," Behar said.  "I believe that Americans, first of all, you can multitask. You can march, and you can do whatever and let them do what they’re doing.”

The View promoted transgender influencer Dylan Mulvaney and men competing against women in women's sports during two segments of the March 10, 2025 show.  Whoopi Goldberg mocked women’s sports advocates.  She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women.  Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.

Racism and race-baiting is prevalent on The View.  Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show.   Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican.   Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.

And The View co-host Sunny Hostin alleged on the April 23, 2025 episode that President Trump’s idea of a $5,000 credit for first born babies was racist.  Her race baiting comments implied that the birth rate was down for white people and that Trump’s proposal was to increase white births.

The View’s hosts push their own version of hate via their contrived and false “racist” accusations.

The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy.  The View’s deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans.  Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.

WK Kellogg has the right to advertise on whatever shows it chooses.  Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful hate inspiring disinformation, trans false narratives and race baiting.

Florida Family Association has prepared an email for you to send to urge WK Kellogg officials to stop supporting The View’s harmful hate inspiring disinformation, trans false narrative and race baiting with its customer money.  

To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.

Click here to urge WK Kellogg officials to stop supporting The View’s harmful hate inspiring disinformation, trans false narrative and race baiting with its customer money.

Contact information:

Gary Pilnick
Chief Executive Officer
[email protected]

David McKinstray
Chief Financial Officer
[email protected]

Doug VanDeVelde
Chief Growth Officer
[email protected]