The View’s hosts push their own version of hate via their contrived and false “racist” accusations.  The View’s deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans.  Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.

Thirty eight (38) out of ninety (90) companies (42%) stopped advertising on The View as of May 31, 2025 after being encouraged to stop spending customer money on the show's harmful hate inspiring disinformation, trans false narrative, race baiting and toxic content.  Florida Family Association started contacting companies that advertised on The View at the end of February 2025.  The companies that Stopped Advertising and the companies that Continued Advertising are listed at the bottom of this article.

Here are some examples of the hate inspiring disinformation, trans false narrative, race baiting and toxic content of The View:

On the June 17, 2025 episode of The View, Whoopi Goldberg maligned all white Americans by saying that Black Americans suffer just as much as Iranian citizens who live under Iran's totalitarian regime.  While the media points out how offensive this is to Iranians who fled their country and now live in America, Goldberg’s race baiting is much more offense to every White American that Goldberg disparaged as racist.  Additionally, Whoopi’s race baiting infects the minds of vulnerable people with illogical ideologies that inspire hate against white people.  See news reports at:  Outkick,  New York Post  and  Fox News.

The View co-host Whoopi Goldberg constantly promotes hatred toward conservatives and instigates public confrontations.  Goldberg signed off the April 3, 2025 episode of The View by rallying leftist extremists to resist President Trump.   “Remember, the resistance is real. You're not alone," Goldberg told viewers.  Last month, she said it was time for Americans to rise up and protest the Trump administration.  "The only way people are going to hear how angry you are is if you get out there.”

The View co-host Joy Behar’s proclamations appear to endorse violence.  On a February episode Joy Behar disagreed with Democratic Strategist James Carville's advice that Democrats do "nothing" to protest Trump and DOGE head Elon Musk.  "I have lived long enough to see that people who do nothing empower the enemy," Behar said.  "I believe that Americans, first of all, you can multitask. You can march, and you can do whatever and let them do what they’re doing.”

The View promoted transgender influencer Dylan Mulvaney and men competing against women in women's sports during two segments of the March 10, 2025 show.  Whoopi Goldberg mocked women’s sports advocates.  She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women.  Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.

Racism and race-baiting is prevalent on The View.  Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show.   Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican.   Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.

And The View co-host Sunny Hostin alleged on the April 23, 2025 episode that President Trump’s idea of a $5,000 credit for first born babies was racist.  Her race baiting comments implied that the birth rate was down for white people and that Trump’s proposal was to increase white births.

The View’s hosts push their own version of hate via their contrived and false “racist” accusations.

38 companies that stopped advertising as of May 31, 2025 include.

52 companies that continued to advertise as of May 31, 2025 include:  (Linked company names have active email campaigns.): 

This report on The View is a snapshot of advertising activity from late February 2025 to May 31, 2025.  Some companies will likely return to The View as Florida Family Association has witnessed with many other targeted programs.  But overall the preliminary results of contacting advertisers indicate The View will likely lose many more sponsors over time.