Reckitt Benckiser adds Woolite and Rid-x to the list of products advertised on Al Jazeera America after receiving thousands of emails expressing concern about the new USA channel.  The action email for this issue was deactivated after Reckitt Benckiser stopped advertising.

Florida Family Association sent out an email alert on February 13, 2013 to report: Reckitt Benckiser plc’s placement of multitudes of advertisements for each of the following products makes them the top advertiser on Al Jazerra US aka Current TV:  Airwick, Cepacol, Delsym, Finish, Lysol, Mucinex, Resolve and Scalpicin.

Thousands of people concerned about Al Jazeera America’s new influence via United States television sent emails to several Reckitt Benckiser officials in response to the February 13, 2013 email alert.

Reckitt Benckiser responded by adding more products, specifically Woolite and Rid-x to the list being advertised on Al Jazeera America.  Perhaps this is Reckitt Benckiser’s European way of backing handing Americans or maybe their response is intended to patronize the many Islamists living in their country (UK.)  Then again it could be both.

Florida Family Association’s monitoring of Al Jazeera US (Current TV) over the past five weeks has determined that Reckitt Benckiser is the top advertiser on the channel.  

Al Jazeera, the Arabic news television channel headquartered in the Middle East (Doha, Qatar), purchased the Current TV channel which has the potential of reaching millions of viewers in the United States.  Al Jazeera is the mouthpiece for the Muslim Brotherhood and Arab Spring.  The Muslim Brotherhood is the single largest promoter of the radical Islamist movement in the world.  Click here to read more at Floridafamily.org. 

Since there are so few mainstream advertisers on Al Jazeera America and very few new advertisers Florida Family Association plans to deal with the individual companies instead of grouping them together.  Americans, true Americans, need to know which companies are supporting Al Jazeera America especially in such an ardent manner as Reckitt Benckiser.  Profiling each top advertiser one at a time accomplishes that educational need.

Florida Family Association is monitoring over ten hours per day of programming on Al Jazeera America.  Our office is sending a personalized email to every advertiser’s CEO and CMO.  We hope to report more good news regarding companies that have stopped advertising in response to our office’s communications.

Now is the time to voice concern over the new ownership of this channel.  Not after the new program content starts airing and companies fear reprisal.  Florida Family Association has prepared an email for you to send to Reckitt Benckiser plc officials. 

The action email for this issue was deactivated after Reckitt Benckiser stopped advertising.