The most frequent advertiser on Al Jazeera America decided to stop advertising on the network after receiving tons of emails.
Florida Family Association sent out an email alert at 11:45 pm on July 16, 2014 that reported IdeaVillage was the top advertiser on Al Jazeera America with their litany of ads for Copper Fit. Many people responded by sending emails to IdeaVillage officials.
IdeaVillage IT manager tried to stop the emails by blocking them even though they were coming from dozens of IP addresses of the email senders instead of through Floridafamily.org
IdeaVillage CEO sent the following email to Florida Family Association:
From: Andy Khubani
To: David Caton
Sent: Thursday, July 17, 2014 1:41:46 PM
Subject: RE: IdeaVillage Products Corp. advertised on Al Jazeera America.
We have requested that our ad agency cancel all Copper Fit advertising on Al Jazeera America. Can you please make sure we don’t get anymore emails?
Anand Khubani | Chairman and CEO | ideavillage Products Corp.
David Caton, Florida Family Association president, called Mr. Khubani to discuss the situation after receiving his email. Mr. Khubani said that his company buys unsold advertising time which in this case included Al Jazeera America. He said he has already instructed his media buyer to stop advertising on Al Jazeera America.
Emails from everyone who supported the request in Florida Family Association’s alert MADE THE DIFFERENCE. THANK YOU.