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L’Oréal uses hijab clad model to try to promote tolerance of the oppressive hijab.

The email to L’Oréal officials was deactivated after L’Oréal removed hijab promo content from its web page after receiving thousands of emails from FFA's second alert. 

L’Oréal Paris is using a hijab clad model to promote hair products for the first time.

Huffingtonpost.com published an article that applauds the use of a hijab in an advertising campaign.  The article titled L’Oréal Paris Makes Historic Hire With Hijab-Wearing Amena Khan In Hair Campaign  states in part:

L’Oréal Paris has made tremendous strides toward inclusivity by casting Amena Khan ― a British beauty blogger who wears a hijab ― for its latest hair care product, Elvive.

A blogger, model and co-founder of Ardere Cosmetics, Khan has called the new collaboration “game changing.” She is the first woman who wears a hijab to be featured in a major mainstream hair ad.

The intent of this campaign appears to be more about promoting tolerance of a controversial symbol of Islamist oppression than it is about selling hair products.  First of all, the hijab covers up the very hair that L’Oréal’s product is supposed to improve.  So how is the visual of a hijab covering the woman’s hair helpful to selling the hair products?  Secondly, HuffPost clearly identified the motive for this campaign when it reported the “tremendous strides” L’Oréal is taking by having “the first woman” wearing a hijab to promote a hair product.

Amena Khan claims that she is stepping away from the campaign because of controversy over derogatory comments that she made about Israel on Twitter in 2014.  Khan accused Israel of being an “illegal” genocidal state that routinely murders children and other Palestinian civilians.  “You’re complicit in the supplying of weapons to a terrorist state,” she tweeted at then-British PM David Cameron. “You offered ‘staunch support’ of genocide.” 

BBC reports
that Khan’s negative tweets about Israel have been removed from her Twitter page.   The Daily Caller reports in part: L’Oreal told The Jerusalem Post that it had “recently been made aware” of the tweets and appreciated Khan’s apology.  “L’Oréal Paris is committed to tolerance and respect towards all people,” We agree with her decision to step down from the campaign.” 

However, L’Oréal Paris’ website indicates that the Amena Kahn ridiculous hijab hair advertising campaign is currently alive.  Does the model distancing herself from the campaign mean the advertising will stop?  It does not look that way if L’Oréal is keeping the ad copy alive on its website.

Millions of Americans believe the hijab exemplifies Islamist oppression towards women that is commanded by Sharia law and fatwas.  The truth is the hijab is not derived from the Quran but is legislated by Islamist dictates and fatwas that oppress and dominate woman.   Strict Islamic law and fatwa enforcement requiring women to wear the hijab started only within the last 50 years.  The hijab does not symbolize the freedoms and liberties bestowed upon all women who are under the protection of the United States Constitution.  To read more at Floridafamily.org regarding the oppressive nature of the hijab click here.

Florida Family Association has prepared an email for you to send to encourage L’Oréal officials to stop this ridiculous hijab advertising scheme which is attempting to promote tolerance of a controversial symbol of Islamist oppression.

To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.

The email to L’Oréal officials was deactivated after L’Oréal removed hijab promo content from its web page after receiving thousands of emails from FFA's second alert. 

For contact information please click here.

Jean-Paul Agon
Chairman and Chief Executive Officer

Frédéric Rozé
Frédéric Rozé, President & CEO, L'Oréal USA
Executive Vice-President of the Americas Zone, L’Oréal

Michel Brousset, President, L’Oréal Consumer Products Division

Lucia Dumas
Executive Vice President Communications & Public Affairs

General Media



Author: ffa   00000000   Category: Hijab  FFA: on
Tags: L’Oréal Paris

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