Click here to send your email to urge Abbvie to stop sponsoring The View’s harmful, hate inspiring disinformation with its advertising.
116 out of 173 companies (67%) have stopped advertising on The View as of April 30, 2026.
Florida Family Association started contacting companies that advertise on The View in February 2025 immediately after we influenced MSNBC to cancel Joy Reid. Our campaign influenced 517 out of 607 companies to stop advertising on The ReidOut.
Big Pharma company Abbvie, Inc. has advertised more times on The View than any other company according to Florida Family Association monitoring records. Abbvie has promoted the following products on The View: Qulipta, Ubrelvy, Rinvoq, Linzess, Skyrizi, Vraylar and Botox cosmetic.
The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy. The View’s deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans. Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.
'The View' co-host Joy Behar claims Trump not a 'legitimate president' ahead of State of the Union Fox News reported on February 24, 2026. This creates more safety risks for President Trump and conservatives at large from people who believe Behar and want to incite violence.
The View co-host Sunny Hostin called President Donald Trump a pirate, a corrupt leader and only wanted oil from Venezuela on the January 5, 2026 episode of The View. See the New York Post article titled: Sunny Hostin calls Maduro capture a ‘kidnapping,’ accuses US of ‘piracy’’ See The Independent article titled: The View’s Sunny Hostin compares Trump to a pirate amid Venezuela ship takeovers.
The View co-host Whoopi Goldberg constantly promotes hatred toward conservatives and instigates public confrontations. Goldberg signed off the April 3, 2025 episode of The View by rallying leftist extremists to resist President Trump. “Remember, the resistance is real. You're not alone," Goldberg told viewers. Last month, she said it was time for Americans to rise up and protest the Trump administration. "The only way people are going to hear how angry you are is if you get out there.”
The View co-host Joy Behar’s proclamations appear to endorse violence. On a February episode Joy Behar disagreed with Democratic Strategist James Carville's advice that Democrats do "nothing" to protest Trump and DOGE head Elon Musk. "I have lived long enough to see that people who do nothing empower the enemy," Behar said. "I believe that Americans, first of all, you can multitask. You can march, and you can do whatever and let them do what they’re doing.”
Racism and race-baiting is prevalent on The View. Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show. Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican. Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism. And The View co-host Sunny Hostin alleged on the April 23, 2025 episode that President Trump’s idea of a $5,000 credit for first born babies was racist. Her race baiting comments implied that the birth rate was down for white people and that Trump’s proposal was to increase white births. The View’s hosts push their own version of hate via their contrived and false “racist” accusations.
The View promoted transgender influencer Dylan Mulvaney and men competing against women in women's sports during two segments of the March 10, 2025 show. Whoopi Goldberg mocked women’s sports advocates. She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women. Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.
Abbvie certainly has the right to advertise on whatever shows it chooses. Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful trans false narratives, race baiting and toxic disinformation.
Florida Family Association has prepared an email for you to send to urge Abbvie to stop sponsoring The View’s harmful, hate inspiring disinformation with its advertising.
To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.
Click here to send your email to urge Abbvie to stop sponsoring The View’s harmful, hate inspiring disinformation with its advertising.
Contact information.
Robert Michael, CEO
[email protected]
Scott Reents, CFO
[email protected]
Jeffrey Stewart, Chief Commercial Officer
[email protected]
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