L’Oréal has removed the web page content that once showed hijab clad Amena Khan promoting the company’s hair products after Florida Family Association launched a second email alert. Here is the link for the web page which is now blank. http://www.loreal-paris.co.uk/inside-loreal-paris/princes-trust-ambassadors/amena-khan/
L’Oréal Paris was using a hijab clad model to promote hair products for the first time. Amena Khan, the model who wore the hijab in the L’Oréal advertisement, claimed that she had stepped away from the advertising campaign because of controversy over derogatory comments that she made about Israel on Twitter in 2014.
However, the web site http://www.loreal-paris.co.uk/inside-loreal-paris/princes-trust-ambassadors/amena-khan/ that promoted hijab clad Amena Khan continued with the ad copy for the campaign. Florida Family Association was concerned that the hijab campaign may continue without Amena Khan since the L’Oréal web page was still active for several days after she allegedly stepped away from the campaign.
In response to the L’Oréal web page remaining active, Florida Family Association sent out two email alerts that reported this situation and urged people to send emails to L’Oréal officials. The email alert stated in part “Does the model distancing herself from the campaign mean the advertising will stop? It does not look that way if L’Oréal is keeping the ad copy alive on its website.” The prepared emails that people sent to L’Oréal officials in response to FFA’s second alert stated in part “The model may be stepping away from the campaign but the L’Oréal Paris website indicates that the hijab propaganda is currently active. The hijab hides the hair and the benefits of your hair products. The intent of this campaign appears to be more about promoting tolerance of a controversial symbol of Islamist oppression than it is about selling hair products. I will patronize companies that do not use oppressive, Islamist symbols to allegedly sell its products. Please stop this ridiculous hijab campaign.”
L’Oréal removed the hijab ad content from its web page http://www.loreal-paris.co.uk/inside-loreal-paris/princes-trust-ambassadors/amena-khan/ about twelve hours after the company received thousands of emails from Florida Family Association’s second email alert.