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266 out of 349 companies have stopped advertising on The ReidOut, Joy Reid on MSNBC, one of the most racist and pro-Critical Race Theory shows on television.

Report date as of September 30, 2022.


Joy Reid supports defund the police movement, defends Black Lives Matter riots, promotes reparations, advocates Critical Race Theory and disparages white people especially Christian white people.  Joy Reid’s show on MSNBC epitomizes the harmful elements of Critical Race Theory (CRT).  Reid is so prolific with anti-white hate speech that Tucker Carlson on Fox News calls her “the race lady.”  The ReidOut’s host, sit in hosts and  some contributors  practice  anti-white  labeling  that   is offensive, racist and likely inspires hate among some viewers of this show.

Two hundred sixty six (266) out of three hundred forty nine (349) companies (76%) stopped advertising on The ReidOut as of September 30, 2022 after being encouraged to stop spending customer money on the program’s anti-white racist show that supports critical race theory.  Florida Family Association started contacting companies that advertised on The ReidOut show in November 2021.    The companies that Stopped Advertising and the companies that Continued Advertising are listed at the bottom of this article.  Florida Family Association cannot fight ALL of the anti-white woke racist shows but we can fight the worst one with ALL we got.

Here are some examples of the racist content of The ReidOut.

Joy Reid called Florida Governor Ron DeSantis a racist segregationist on September 30, 2022 for warning would be looters that Florida is a law and order state.    “We are a law and order state, and this is a law and order community,” DeSantis said while speaking at a press conference in Fort Myers on Friday. “So do not think that you’re going to take advantage of people who’ve suffered misery.  Don’t even think about looting, I can tell you in the state of Florida, you never know what may be lurking behind somebody’s home,” DeSantis later said. “And I would not want to chance that if I were you — given that we’re a Second Amendment state.”  To which Joy Reid said “When the looting starts, the shooting starts.”—segregationist Miami sheriff Walter E. Headley, 1967,” MSNBC host Joy Reid said. “Didn’t take DeSantis long to return to form.”  Apparently Joy Reid thinks only black people loot?

Joy Reid promoted the book “White Too Long” on her July 28, 2022 episode with the author telling her audience that “white (emphasized) Christian Nationalism is what the threat is before us.”  Robert P. Jones authored the book titled “White Too Long – The legacy of White Supremacy in American Christianity.”  Jones, another guest on The ReidOut spewing hate filled lies about white Christians, also authored the book “The End of White Christian American.”

Joy Reid promoted a film which she is co-executive producer of that pushes reparations for “discrimination even still today because of the color of our skin.”  The July 17, 2022 episode of The Reid Out promoted the film “The Big Pay Back.”  The heading on the episode read “New film explores reparation activism in Evanston, IL.”  Film Director Erika Alexander interviewed Congresswoman Sheila Jackson Lee who is sponsoring HR 40 titled Commission to Study and Develop Reparation Proposals for African Americans Act.  Alexander said “The thought was why not do here at a local level (Evanston, IL) while HR 40 is working through its process through your leadership.  We could have layers of repair and layers of remedy because we know damages yes were rooted in slavery but it looks like discrimination even still today because of the color of our dark skin.”  Reid said “And I should mention that my husband Jason and I are among the co-executive producers of that film.”

Joy Reid’s May 27, 2022 episode included a segment titled “Faith and America’s Gun Culture” which essentially degraded people of faith and the Second Amendment to the United States Constitution.

Joy Reid defends Black Lives Matter riots.

Joy Reid supports the Defund the Police movement.

Joy Reid shamefully blamed “right wing politicians and  Fox News hosts” on her May 17, 2022 show for the horrific shooting in Buffalo by a madman.  The print under her video stated “Right wing deflects blame for Buffalo shootings.”  She said in part regarding this segment “The right wing politicians and Fox news hosts who have been pushing the racist great replacement theory well now they’re deflecting and pretending that somehow they THEY are the real victims.”

Joy Reid had Anthea Butler, a professor of religion and the chair of the University of Pennsylvania Department of Religious Studies, on the May 9, 2022 episode of The ReidOut to promote her racist book titled “White Evangelical Racism” as part of Reid’s discussion on Roe v Wade.  Butler falsely contends that it was racism, not abortion, that bonded white evangelical Christians with ancestry going back to the early time of colonial America.  Butler erroneously asserts, while sexism, homophobia, Islamophobia, anti-Semitism, and transphobia are currently woven into White evangelical ideology, the centrality of anti-Black racism imbues every facet of its belief system and political outlook.

On the April 25, 2022 episode of The ReidOut Reid’s guest Anand Giridharadas called Elon Musk and all white Twitter users racists and Joy Reid lashed at all white Twitter users on the right as racists.  Reid’s guest Anand Giridharadas said in part “Elon Musk lives in a world in which the only kind of free speech is white men feeling free to say whatever the hell they want.”  Reid said in part “The right has made multiple attempts to remake Twitter and never works because the thing is they don’t want to talk to each other.  They want to talk to us.  They want to talk to the culture.  If they were where black Twitter was not being because they couldn’t attack black twitter.”

Joy Reid berated white Christians again for being racists on her MSNBC show “The ReidOut” on March 7, 2022. Reid argued that the only reason "the world" cares about the humanitarian crisis in Ukraine is because it's happening to a "white and largely Christian" nation.  She said “We don’t need to ask ourselves if our response would be the same if Russia unleashed their horror on a country that wasn’t white and largely Christian.”

Mark Levin of the Life, Liberty and Levin show on Fox News said during his November 14, 2021 program: “It is my contention that many of the major media platforms in this country are racist and anti-Semitic.  And that is part of the problem with this country.  They bring in contributors and guests and if not have hosts and so forth who spread this poison.”

Joy Reid said on her November 19, 2021 show regarding the Kyle Rittenhouse verdict:  "When we’re watching the criminal justice system at work it is designed to do exactly what it did today.  Gun laws helped to enhance the design to allow this verdict to happen today.  This country was built on the idea of white men having a particular kind of freedom a particular kind of citizenship that only they have.  That give from the slave catchers on the right to inflict violence in the name of protecting property."

Additionally, hurling insults at white people, Reid asked a guest named Paul a question regarding Kyle Rittenhouse taking the stand in his own defense “… could any child of color or person of color ever ever ever do that on a stand and get away with it.  To which Paul answered “…this is white privilege on steroids.

Mark Levin aired part of the November 4, 2021 episode of The ReidOut show in which a regular guest had this to say about Winsome Sears winning the Lt. Governor race in Virginia.  “There is a black mouth moving but a white idea through the – running on the runway of the tongue of a figure who justifies and legitimates the white supremacist practices,” Michael Dyson, a regular MSNBC contributor, said on the network’s The ReidOut with Joy Reid. 

Yahoo news published an article titledWinsome Sears Unloads on MSNBC’s Joy Reid: ‘Get Your Facts Straight’   The article reports in part:  Winsome Sears — the first woman and first woman of color elected lieutenant governor of Virginia on Tuesday night — called out Joy Reid after watching the MSNBC host describe the GOP as “dangerous.”

“I wish Joy Reid would invite me on her show — let’s see if she’s woman enough to do that — I’d go in a heartbeat and we’d have a real discussion without Joy speaking about me behind my back, if you will,” Sears said during her appearance on Fox’s “The Story with Martha MacCallum” Wednesday afternoon.

“[Reid] talks about white supremacy,” Sears continued. “Does she know that I ran against a white supremacist? I mean Joy come on. Get your facts straight and then come talk to me. I’m waiting for you.”

MacCallum asked Sears to respond to a segment in which Reid described the GOP as “stoking that kind of soft white nationalism.”  Reid said this after Republican Glenn Youngkin won Virginia’s gubernatorial race against Democrat Terry McAuliffe Tuesday night.

“You have to be willing to vocalize that these Republicans are dangerous,” Reid said on MSNBC Live as the election results rolled in. “That this isn’t a party that’s just another political party that disagrees with us on tax policy,” said Reid. “That at this point, they’re dangerous. They’re dangerous to our national security because stoking at kind of soft white nationalism eventually leads to the hardcore stuff.”


Joy Reid falsely labeled white conservatives in March 2021 when she said:  ‘I'll say it again: people on the right would trade all the tax cuts for the ability to openly say the n-word like in 'the good old days. To them, not being able to be openly racist and discriminatory without consequence is oppression.”

Fox News published a report titled:  “MSNBC's Joy Reid dismisses focus on Gabby Petito case as 'missing White woman syndrome'” in which Reid racistly disparages the highly publicized case. 

Reid compared Kyle Rittenhouse to Brett Kavanaugh slamming both men as “Karens” and claiming they both benefited from ingenuine “white male tears.”   She said “It reminded a lot of people of something … Oh, the Brett Kavanaugh hearing.  It was Bret Kavanaugh who had been accused by a high school friend (lie she was not a friend) of committing sexual abuse of her.  Kavanaugh cried his way through the hearings to make him a permanent member of the United States Supreme Court.  And his [Kavanaugh’s] tears turned out to be more powerful than the tears of Christine Blasey Ford (his accuser.)  But in America, there’s a thing about both white vigilantism and white tears, particularly male white tears.  Really white tears in general, because, that’s what Karens are, right?  They can Karen out and then as soon as they get caught, bring waterworks.” 

Tiffany Cross sitting in for Joy Reid on November 3, 2021, the day after the elections, made these racist and false statements:  

"This is about the fact that a good chunk of voters out there are okay with white supremacy."  

“Racists have always felt comfortable in the Republican Party. People who traffic in white supremacy have always felt comfortable here.”

“…when you do see overwhelmingly white women staying loyal to a party that will have an adverse impact on their life, just like it will people of color, and white people overwhelmingly voting for policies that have an adverse impact on all of our lives, I mean, I got to ask, what do we do about this?”


Jason Whitlock, appearing on Mark Levin’s November 14, 2021 show, said in part:  “When there is an attack on the truth it is an attack on God.  There is a massive attack on the truth in this country and that is an attack on God.  They (leftists) are masking and packaging their hatred of God in this ‘we’re here to fix racism.’”

Joy Reid’s tweet comparing Christians to the Taliban appears to capture some of the “God hating narrative of the left” that Jason Whitlock describes.   Fox News reports:  MSNBC host Joy-Ann Reid came under fire Saturday for comparing the religious right in the United States to the Taliban, claiming they want to force women "solely into childbirth" and out of the workforce.  "This is the real-life Handmaid’s Tale," Reid tweeted, comparing the situation in Afghanistan to the novel and dystopian drama series "The Handmaid's Tale," where women are portrayed as property and forced to bear children.   "A true cautionary tale for the U.S., which has our own far religious right dreaming of a theocracy that would impose a particular brand of Christianity, drive women from the workforce and solely into childbirth, and control all politics," the tweet continued.

Why is this campaign important?  The ReidOut, Joy Reid on MSNBC, is one of the most racist and pro-Critical Race Theory shows on television.  Florida Family Association's first objective is to successfully encourage these companies to stop advertising.  However, the second objective which is just as important if not more important is that these companies need to know that there are many people, many consumers, who are adamantly opposed to Critical Race Theory and the Black Lives Matter movement.  Many of these companies are embracing or considering Critical Race Theory in their own policies.   Our office emails and the emails from thousands of our supporters counter the leftist pressure on these companies to embrace Critical Race Theory.  Apart from our campaign regarding The ReidOut these companies may never receive a significant number of opposing comments regarding Critical Race Theory.

266 companies that Stopped Advertising as of September 30, 2022.

A&E Networks Hampton Direct Quicken Loans
Abbott Laboratories HandsFree Labs Kizik Quincy Bioscience
AbbVie Inc Health Insurance Innovations Regeneron Pharma
Acorns Hims RhinoSystems
Adore Me Hint Water Rhodes Financial
ADP Home Box Office Ring.com
ADT Security Home Instead RingCentral
American Express Company HomeLight RiseMark Brands
American Home Shield HomeServe Roman
American Securities Honor Technology Rothys
Amphastar Pharma Primatene Horizon Group USA Rowpar Pharma CloSYS
Angelini Pharma Horizon Therapeutics Isitted, Tepeeza Royal Caribbean Cruises
Applied Biological Laboratories Hungryroot Rue La La
Athletic Greens Hyundai Motor America Ryder Systems
Aurobindo MidNite Sleep Help IAC Angi, Match, Our time Safelite
Autism Speaks Icon Health and Fitness Salesforce
Automatic Data Processing Idealagent.com Sandals Resort
Away Travel Il Makiage Scribd
Bausch Health Imperfect Foods SelectQuote
Bayer Healthcare IntraCellular Ther Caplyta Self Financial
Benefytt Medicarecoverage Intuit Quickbooks SendaCake
Biohaven Pharmaceuticals Iowa Economic Dev Auth Sheer Science
BioLargo JD Mellberg Financial Showtime
Birthdate.co Jerry Insurance Agency Shriners Hospital
BlendJet JPMorgan Chase Sinomax
Blue Apron Kajabi SiriusXM Radio
Blue Cross and Blue Shield  Kimberly Clark Poise, Depends Smartasset.com
Bluestem Brands KiwiCo SmartNews
BMW Group of North America Knix Social Finance SOFI
Bosley Medical KPMG International Limited SoClean
Boxed Kraft Heinz  Solo Brands
Bridges Consumer Healthcare LaZBoy Spark Networks silversingles.com
Bristol-Myers Squibb Company Leaf Home Solutions St Jude Childrens
Campbell Posture Cane Legacybox Stanley Steemer
Capsule.com Lending Tree Startengine
Carfax.com Lesson Nine Stash
Carparts.com LetsGetChecked Stellantis Ddoge
Carshield LG Electronics LG WashTower Stihl
Casper LL Flooring Holdings Strides Consumer
Certified Financial Planner Brd Love Your Teeth Subaru
Ceva Sante Animale Feliway Lucid Motors Sunshine Makers Simple Green
Charles Schwab and Company Lume Deodorant Takeda Pharma
Chevron EGO Power M1 Finance Tally Technologies
Chime Made In Telebrands
Choice Hotels Magic Spoon Tempo
ChromaDex Tru Niagen Manscaped Tempur Sealy
Church and Dwight Maplebear The Bancorp
Cisco Systems Marcari Russotto Spencer and Balaban The Farmers Dog
Clear Choice Dental Implant Mattress Firm The Middleby Corporation
Contour Swan Mayo Clinic The Realreal
CoStar Group apartments.com McCormick and Co The Stagwell Group
Creative Planning Metaflow ltd TheraBreath
CreditAssociates Metro Goldwyn Mayer Thrive Market
CrowdStrike Mishan and Sons Titan Holdings
CVS Health Humana Miso Robotics Tivity Health
Dave Mixtiles Tommie Copper
DealDash Movado Group Tommy John
DentalPlans.com Move.com Realtor.com Tonal
Diageo North America My Nuzzle Touch of Modern
Dine Brands Applebees N Hance Tractor Supply Company
Dish Nano Hearing Aids Trendstar Sensor Brite Solar 
Disney Marvel Neighbor.com Tristar Products
Dormeo North America Nerdwallet trivago
DraftKings Nestle Freshly Truebill
DSM AZO, Estroven Neurocrine Biosciences Ingrezza Trust and Will
Edible Arrangements NIC Industries Cerakote Uber
Elevance Health Nissan North America  Udemy
Empire Today Noom UKG
Endurance Warranty Northland Fulfillment Hydro Mousse  United Parcel Services
Evergreen Enterprises  Virginia Northwestern Mutual Upgrade
Everything Breaks NortonLifeLock Upstart.com
Evolution Finance Nutribullet Upwork
Exact Sciences  Cologuard Ollie Viatris
Expedia Group OOFOS Virgin Group
Fastsigns Opendoor Brokerage Volkswagen
Federal Express Our Place Voya
Feeding America Ouraring VSP Global
Fidelity Investments Patriot Software Vuori Clothing
Firstleaf Paw.com Walgreens
Fiserv Pella Warby Parker
fractureme.com Pfizer Wayfair
Generac Holdings Physicians Mutual Weight Watchers
Golden Corral PNC Bank Wix
Golden Gate Capital PODS Wolf and Shepherd
Goux Progressive Corporation Workhuman
GovX Progrexion CreditRepair Xchair
Grainger Publishers Clearing House Yeti
Greenlight Financial Technology Pulte Group Zero Technologies
Grove Collaborative PureTech Health  

83 companies that Continued Advertising as of September 30, 2022.  (Linked names have active email campaigns.)

4imprint hearX USA Lexie
A Place for Mom Hisamitsu Pharma Salon PAS
AARP IdeaVillage Copper Fit, Microtouch
Allstate Inspire Sleep
Amazon.com JG Wentworth
American Edge Project John Deere
Ancestry.com Kardia AliveCor
Argenx Vyvgart KeepSake Frames
ASPCA Liberty Mutual
AstraZeneca Prilosec, Farxiga, Fasenra Lifetime Value Ownerly
ATT Inc Lively Hearing Aids
Avadim Tech theraworx Maune Raichle Hartley
Avocado Mattress Mercy Ships
Barr Brands DampRid Morgan Stanley Etrade
Best Western  Negligence Network
Bite Tooth Paste Novartis Kesimpta, Entresto, Kisqali
Bombas Novo Nordisk Rybelsus, Ozempic
Booking Hldgs kayak.com, booking.com Nutrafol
Cigna NutriSystem
Citigroup Opendoor realty
Colonial Penn Life Insurance Ontel Arctic Air Pure Chill
Consumer Cellular Operation Smile
Coursera Panera Bread
Coventry Direct Principal Financial
Deere and Company Procter and Gamble
Discover Card Quten Qunol  
Dr Wolff Group Alpecin Sanofi Fluzone, Allegra, Gold Bone
Eargo Servpro
Empower Similasan iVIZIA
Endo Intern Xiaflex Simplisafe
Enova Intl OnDeck Sleep Number
Everlywell Stamps.com
Facebook Swift Maint Supply Flex Seal
Farmers Group Teladoc Health Betterhelp.com
Fiverr The Cookware Company
Force Factor Thuma
Ford Lincoln Aviator Navigator Unilever
General Motors Cadillac Chevy United Healthcare
Gilead Biktarvy Weathertech
GlaxoSmithKline Shingrix World Wildlife Fund
Guthy-Renker CrepeErase Zebra Insurance
Haleon Sensodyne Flonaes Robitussin  

 

Progress by month

  To Date Number of  Percentage of  
  Companies companies that companies that Number of companies
  Contacted stopped advertising stopped advertising that kept advertising
2022        
March 216 154 71% 62
Aril 253 187 74% 66
May 285 214 75% 71
June 303 224 74% 79
September 349 266 76% 83

Author: ffa   20221117   Category: Critical Race Theory  FFA: on
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