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224 out of 303 companies have stopped advertising on The ReidOut, Joy Reid on MSNBC, one of the most racist and pro-Critical Race Theory shows on television.

We cannot fight ALL of the anti-white woke racist shows but we can fight the worst one with ALL we got.


Joy Reid’s show on MSNBC epitomizes the harmful elements of Critical Race Theory (CRT).  Reid is so prolific with anti-white hate speech that Tucker Carlson on Fox News calls her “the race lady.”  The ReidOut’s host, sit in hosts and  some contributors  practice  anti-white  labeling  that   is offensive, racist and likely inspires hate among some viewers of this show.

Two hundred twenty four (224) out of three hundred three (303) companies (75%) stopped advertising on The ReidOut as of June 30, 2022 after being encouraged to stop spending customer money on the program’s anti-white racist show that supports critical race theory.  Florida Family Association started contacting companies that advertised on The ReidOut show in November 2021.    The companies that Stopped Advertising and the companies that Continued Advertising are listed at the bottom of this article.

Here are some examples of the racist content of The ReidOut.

Joy Reid promoted the book “White Too Long” on her July 28, 2022 episode with the author telling her audience that “white (emphasized) Christian Nationalism is what the threat is before us.”  Robert P. Jones authored the book titled “White Too Long – The legacy of White Supremacy in American Christianity.”  Jones, another guest on The ReidOut spewing hate filled lies about white Christians, also authored the book “The End of White Christian American.”

Joy Reid promoted a film which she is co-executive producer of that pushes reparations for “discrimination even still today because of the color of our skin.”  The July 17, 2022 episode of The Reid Out promoted the film “The Big Pay Back.”  The heading on the episode read “New film explores reparation activism in Evanston, IL.”  Film Director Erika Alexander interviewed Congresswoman Sheila Jackson Lee who is sponsoring HR 40 titled Commission to Study and Develop Reparation Proposals for African Americans Act.  Alexander said “The thought was why not do here at a local level (Evanston, IL) while HR 40 is working through its process through your leadership.  We could have layers of repair and layers of remedy because we know damages yes were rooted in slavery but it looks like discrimination even still today because of the color of our dark skin.”  Reid said “And I should mention that my husband Jason and I are among the co-executive producers of that film.”

Joy Reid’s May 27, 2022 episode included a segment titled “Faith and America’s Gun Culture” which essentially degraded people of faith and the Second Amendment to the United States Constitution.

Joy Reid shamefully blamed “right wing politicians and  Fox News hosts” on her May 17, 2022 show for the horrific shooting in Buffalo by a madman.  The print under her video stated “Right wing deflects blame for Buffalo shootings.”  She said in part regarding this segment “The right wing politicians and Fox news hosts who have been pushing the racist great replacement theory well now they’re deflecting and pretending that somehow they THEY are the real victims.”

Joy Reid had Anthea Butler, a professor of religion and the chair of the University of Pennsylvania Department of Religious Studies, on the May 9, 2022 episode of The ReidOut to promote her racist book titled “White Evangelical Racism” as part of Reid’s discussion on Roe v Wade.  Butler falsely contends that it was racism, not abortion, that bonded white evangelical Christians with ancestry going back to the early time of colonial America.  Butler erroneously asserts, while sexism, homophobia, Islamophobia, anti-Semitism, and transphobia are currently woven into White evangelical ideology, the centrality of anti-Black racism imbues every facet of its belief system and political outlook.

On the April 25, 2022 episode of The ReidOut Reid’s guest Anand Giridharadas called Elon Musk and all white Twitter users racists and Joy Reid lashed at all white Twitter users on the right as racists.  Reid’s guest Anand Giridharadas said in part “Elon Musk lives in a world in which the only kind of free speech is white men feeling free to say whatever the hell they want.”  Reid said in part “The right has made multiple attempts to remake Twitter and never works because the thing is they don’t want to talk to each other.  They want to talk to us.  They want to talk to the culture.  If they were where black Twitter was not being because they couldn’t attack black twitter.”

Joy Reid berated white Christians again for being racists on her MSNBC show “The ReidOut” on March 7, 2022. Reid argued that the only reason "the world" cares about the humanitarian crisis in Ukraine is because it's happening to a "white and largely Christian" nation.  She said “We don’t need to ask ourselves if our response would be the same if Russia unleashed their horror on a country that wasn’t white and largely Christian.”

Mark Levin of the Life, Liberty and Levin show on Fox News said during his November 14, 2021 program: “It is my contention that many of the major media platforms in this country are racist and anti-Semitic.  And that is part of the problem with this country.  They bring in contributors and guests and if not have hosts and so forth who spread this poison.”

Joy Reid said on her November 19, 2021 show regarding the Kyle Rittenhouse verdict:  "When we’re watching the criminal justice system at work it is designed to do exactly what it did today.  Gun laws helped to enhance the design to allow this verdict to happen today.  This country was built on the idea of white men having a particular kind of freedom a particular kind of citizenship that only they have.  That give from the slave catchers on the right to inflict violence in the name of protecting property."

Additionally, hurling insults at white people, Reid asked a guest named Paul a question regarding Kyle Rittenhouse taking the stand in his own defense “… could any child of color or person of color ever ever ever do that on a stand and get away with it.  To which Paul answered “…this is white privilege on steroids.

Mark Levin aired part of the November 4, 2021 episode of The ReidOut show in which a regular guest had this to say about Winsome Sears winning the Lt. Governor race in Virginia.  “There is a black mouth moving but a white idea through the – running on the runway of the tongue of a figure who justifies and legitimates the white supremacist practices,” Michael Dyson, a regular MSNBC contributor, said on the network’s The ReidOut with Joy Reid. 

Yahoo news published an article titledWinsome Sears Unloads on MSNBC’s Joy Reid: ‘Get Your Facts Straight’   The article reports in part:  Winsome Sears — the first woman and first woman of color elected lieutenant governor of Virginia on Tuesday night — called out Joy Reid after watching the MSNBC host describe the GOP as “dangerous.”

“I wish Joy Reid would invite me on her show — let’s see if she’s woman enough to do that — I’d go in a heartbeat and we’d have a real discussion without Joy speaking about me behind my back, if you will,” Sears said during her appearance on Fox’s “The Story with Martha MacCallum” Wednesday afternoon.

“[Reid] talks about white supremacy,” Sears continued. “Does she know that I ran against a white supremacist? I mean Joy come on. Get your facts straight and then come talk to me. I’m waiting for you.”

MacCallum asked Sears to respond to a segment in which Reid described the GOP as “stoking that kind of soft white nationalism.”  Reid said this after Republican Glenn Youngkin won Virginia’s gubernatorial race against Democrat Terry McAuliffe Tuesday night.

“You have to be willing to vocalize that these Republicans are dangerous,” Reid said on MSNBC Live as the election results rolled in. “That this isn’t a party that’s just another political party that disagrees with us on tax policy,” said Reid. “That at this point, they’re dangerous. They’re dangerous to our national security because stoking at kind of soft white nationalism eventually leads to the hardcore stuff.”


Joy Reid falsely labeled white conservatives in March 2021 when she said:  ‘I'll say it again: people on the right would trade all the tax cuts for the ability to openly say the n-word like in 'the good old days. To them, not being able to be openly racist and discriminatory without consequence is oppression.”

Fox News published a report titled:  “MSNBC's Joy Reid dismisses focus on Gabby Petito case as 'missing White woman syndrome'” in which Reid racistly disparages the highly publicized case. 

Reid compared Kyle Rittenhouse to Brett Kavanaugh slamming both men as “Karens” and claiming they both benefited from ingenuine “white male tears.”   She said “It reminded a lot of people of something … Oh, the Brett Kavanaugh hearing.  It was Bret Kavanaugh who had been accused by a high school friend (lie she was not a friend) of committing sexual abuse of her.  Kavanaugh cried his way through the hearings to make him a permanent member of the United States Supreme Court.  And his [Kavanaugh’s] tears turned out to be more powerful than the tears of Christine Blasey Ford (his accuser.)  But in America, there’s a thing about both white vigilantism and white tears, particularly male white tears.  Really white tears in general, because, that’s what Karens are, right?  They can Karen out and then as soon as they get caught, bring waterworks.” 

Tiffany Cross sitting in for Joy Reid on November 3, 2021, the day after the elections, made these racist and false statements:  

"This is about the fact that a good chunk of voters out there are okay with white supremacy."  

“Racists have always felt comfortable in the Republican Party. People who traffic in white supremacy have always felt comfortable here.”

“…when you do see overwhelmingly white women staying loyal to a party that will have an adverse impact on their life, just like it will people of color, and white people overwhelmingly voting for policies that have an adverse impact on all of our lives, I mean, I got to ask, what do we do about this?”


Jason Whitlock, appearing on Mark Levin’s November 14, 2021 show, said in part:  “When there is an attack on the truth it is an attack on God.  There is a massive attack on the truth in this country and that is an attack on God.  They (leftists) are masking and packaging their hatred of God in this ‘we’re here to fix racism.’”

Joy Reid’s tweet comparing Christians to the Taliban appears to capture some of the “God hating narrative of the left” that Jason Whitlock describes.   Fox News reports:  MSNBC host Joy-Ann Reid came under fire Saturday for comparing the religious right in the United States to the Taliban, claiming they want to force women "solely into childbirth" and out of the workforce.  "This is the real-life Handmaid’s Tale," Reid tweeted, comparing the situation in Afghanistan to the novel and dystopian drama series "The Handmaid's Tale," where women are portrayed as property and forced to bear children.   "A true cautionary tale for the U.S., which has our own far religious right dreaming of a theocracy that would impose a particular brand of Christianity, drive women from the workforce and solely into childbirth, and control all politics," the tweet continued.

Why is this campaign important?  The ReidOut, Joy Reid on MSNBC, is one of the most racist and pro-Critical Race Theory shows on television.  Florida Family Association's first objective is to successfully encourage these companies to stop advertising.  However, the second objective which is just as important if not more important is that these companies need to know that there are many people, many consumers, who are adamantly opposed to Critical Race Theory and the Black Lives Matter movement.  Many of these companies are embracing or considering Critical Race Theory in their own policies.   Our office emails and the emails from thousands of our supporters counter the leftist pressure on these companies to embrace Critical Race Theory.  Apart from our campaign regarding The ReidOut these companies may never receive a significant number of opposing comments regarding Critical Race Theory.

224 companies that Stopped Advertising as of June 30, 2022.

A&E Networks Greenlight Financial Technology Quten Qunol
Abbott Laboratories Hampton Direct Regeneron Pharma
AbbVie Inc Hims Rhodes Financial
Adore Me Home Box Office RingCentral
ADP Home Instead RiseMark Brands
ADT Security HomeLight Roman
Allstate HomeServe Rothys
American Express Company Honor Technology Rowpar Pharma CloSYS
American Securities Horizon Group USA Royal Caribbean Cruises
Amphastar Pharma Primatene Horizon Therapeutics Isitted, Tepeeza Rue La La
Angelini Pharma Hungryroot Salesforce
Applied Biological Laboratories Hyundai Motor America Sandals Resort
Athletic Greens Icon Health and Fitness Sanofi Gold Bond, Allegra
Autism Speaks Il Makiage Self Financial
Automatic Data Processing Imperfect Foods SendaCake
Avadim Technologies IntraCellular Ther Caplyta Sheer Science
Away Travel Intuit Quickbooks Showtime
Benefytt Medicarecoveragehelp Iowa Economic Dev Auth Sinomax
Biohaven Pharmaceuticals Jerry Insurance Agency SiriusXM Radio
Birthdate.co JPMorgan Chase SmartNews
BlendJet Kajabi Social Finance SOFI
Blue Apron Kimberly Clark Poise, Depends SoClean
Blue Cross and Blue Shield KiwiCo Solo Brands
Bluestem Brands Knix Spark Networks silversingles.com
BMW Group of North America KPMG International Limited St Jude Childrens
Boxed LaZBoy Stanley Steemer
Bridges Consumer Healthcare Leaf Home Solutions Startengine
Bristol-Myers Squibb Company Legacybox Stash
Campbell Posture Cane Lesson Nine Stellantis Ddoge
Capsule.com LetsGetChecked Stihl
Carfax.com Liberty Mutual Strides Consumer
Carparts.com Lifetime Value Ownerly Subaru
Carshield LL Flooring Holdings Sunshine Makers Simple Green
Casper Love Your Teeth Takeda Pharma
Certified Financial Planner Board Lucid Motors Tally Technologies
Charles Schwab and Company Lume Deodorant Tempo
Chevron EGO Power M1 Finance Tempur Sealy
Choice Hotels Made In The Bancorp
ChromaDex Tru Niagen Manscaped The Farmers Dog
Church and Dwight Maplebear The Middleby Corporation
Cisco Systems Mattress Firm The Realreal
Citigroup Citibank McCormick and Co The Stagwell Group
Clear Choice Dental Implant Metaflow ltd TheraBreath
Consumer Cellular Metro Goldwyn Mayer Thrive Market
CoStar Group apartments.com Mishan and Sons Thuma
Coursera Mixtiles Tivity Health
CrowdStrike Morgan Stanley Tommie Copper
DealDash Movado Group Tonal
Deere and Company My Nuzzle Touch of Modern
DentalPlans.com Neighbor.com Tractor Supply Company
Diageo North America Nerdwallet Trendstar Sensor Brite Solar 
Dine Brands Applebees Nestle Freshly Tristar Products
Dish Nissan North America  Truebill
Disney Marvel Noom Uber
Dr Wolff Group Northwestern Mutual Udemy
E Trade Financial NortonLifeLock UKG
Edible Arrangements Nutribullet United Healthcare
Empire Today Ollie United Parcel Services
Endurance Warranty OOFOS Upstart.com
Evergreen Enterprises of Virginia Opendoor Brokerage Viatris
Evolution Finance Our Place Virgin Group
Exact Sciences  Cologuard Ouraring Voya
Expedia Group Patriot Software VSP Global
Feeding America Paw.com Vuori Clothing
Fidelity Investments Pella Walgreens
Firstleaf Pfizer Warby Parker
Fiserv Physicians Mutual Wayfair
Fiverr International PNC Bank Weight Watchers
fractureme.com PODS Wix
Generac Holdings Procter and Gamble Wolf and Shepherd
Gilead Progrexion CreditRepair Workhuman
Golden Corral Publishers Clearing House Xchair
Goux Pulte Group Yeti
GovX Quicken Loans Zero Technologies
Grainger Quincy Bioscience  

 

79 companies that Continued Advertising as of June 30, 2022.  (Linked names have active email campaigns.)

4imprint KeepSake Frames
A Place for Mom Kraft Heinz Lunchables, Oscar Myer, Velveeta
AARP Lifetime Value Ownerly
Amazon.com Lively Hearing Aids
American Edge Project Magic Spoon
American Home Shield Maune Raichle Hartley
Ancestry.com Mayo Clinic
Argenx Vyvgart Mercy Ships
ASPCA Miso Robotics
AstraZeneca Pharma Prilosec, Farxiga, Fasenra Nano Hearing Aids
ATT Inc Neurocrine Biosciences Ingrezza
Avadim Tech theraworx Novartis Kesimpta, Entresto, Kisqali
Avocado Mattress Novo Nordisk Rybelsus, Ozempic
Bausch Health Lumify, BioTrue Nutrafol
Bombas Nuts
Booking Holdings Inc Ontel Arctic Air Pure Chill
Bosley Medical Operation Smile
Carfax.com Panera Bread
Coventry Direct Principal Financial
CreditAssociates PureTech Health Plenity
Discover Card Safelite
DSM AZO, Estroven Servpro
Endo Intern Xiaflex Similasan iVIZIA
Everlywell Simplisafe
Facebook Sleep Number
Farmers Group Smartasset.com
Force Factor Stamps.com
Ford Lincoln Aviator Navigator Swift Maint Supply Flex Seal
General Motors Cadillac Chevy Teladoc Health Betterhelp.com
GlaxoSmithKline Flonase, Shingrix, Sensodyne Telebrands Pocket Hose
Guthy-Renker CrepeErase Tommy John
Hint Water trivago
Hisamitsu Pharma Salon PAS Unilever
IAC Angi, Match, Our time Upgrade
Idealagent.com Upwork
IdeaVillage Copper Fit, Microtouch Weathertech
Inspire Sleep World Wildlife Fund
JD Mellberg Financial Zebra Insurance
JG Wentworth ZeroWater
John Deere  

Progress by month

  To Date Number of  Percentage of  
  Companies companies that companies that Number of companies
  Contacted stopped advertising stopped advertising that kept advertising
2022        
March 216 154 71% 62
Aril 253 187 74% 66
May 285 214 75% 71
June 303 224 74% 79

Author: ffa   20220724   Category: Critical Race Theory  FFA: on
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