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448 out of 528 companies have stopped advertising on The ReidOut, Joy Reid on MSNBC, because of its anti-Semitic, anti-Christian and anti-white program content.

Report date as of February 29, 2024

Joy Reid supports defund the police movement, defends Black Lives Matter riots, promotes reparations, advocates Critical Race Theory and disparages white people especially Christian white people.  Joy Reid’s show on MSNBC epitomizes the harmful elements of Critical Race Theory (CRT).  Reid is so prolific with anti-white hate speech that Tucker Carlson calls her “the race lady.”  The ReidOut’s host, sit in hosts and  some contributors  practice  anti-white  labeling  that   is offensive, racist and likely inspires hate among some viewers of this show.

Why is this campaign important?  Joy Reid spewing her hate against Jews, Christians and white people has to have an impact on her 1,275,000 viewers' attitudes toward the same groups of people.  Florida Family Association's first objective is to successfully encourage companies to stop advertising.  When companies stop advertising on The ReidOut because of her hate towards other Americans it is a repudiation of her show in the market place.  However, the second objective which is just as important if not more important is that these companies need to know that there are many people, many consumers, who are adamantly opposed to Critical Race Theory, the Black Lives Matter movement, anti-Semitism and hate for Christians. Florida Family Association office emails and the emails from thousands of FFA supporters counter the leftist pressure on these companies to embrace leftist hate.  Apart from our campaign regarding The ReidOut these companies may never receive a significant number of opposing comments regarding these issues.

Four hundred forty eight (448) out of five hundred twenty eight (528) companies (85%) stopped advertising on The ReidOut as of February 29, 2024 after being encouraged to stop spending customer money on the program’s anti-white racist show that supports critical race theory.  Florida Family Association started contacting companies that advertised on The ReidOut show in November 2021. 

This report shows more improvement since the last report dated October 31, 2023:  

•    41 more companies stopped advertising (448 vs. 407).

•    28 first time advertisers stopped advertising.  

•    13 long time advertisers stopped advertising (80 vs. 93).

•    Percentage of all companies that stopped advertising increased from 81% to 85% .

The companies that Stopped Advertising and the companies that Continued Advertising are listed at the bottom of this article. 

Florida Family Association cannot fight ALL of the anti-white woke racist shows but we can fight the worst one with ALL we got.  Florida Family Association will have a tougher time convincing some companies to drop advertising on The ReidOut compared to the success with HuffPost.  There are more companies that will be inclined to advertise on The ReidOut compared to HuffPost.  Unlike HuffPost, some  advertisers may want the woke accolades The ReidOut offers for embracing Critical Race Theory, Black Lives Matter and anti-white bigotry as well as providing perceived protection from attacks by the left.

Do we expect the corporate behemoth Comcast, owner of MSNBC, to cancel The Reid Out?  No, because Comcast faces the same dilemma as the Democrats have with what to do with Kamala Harris.  If Comcast is losing money from the loss of advertisers on The ReidOut the company will absorb the losses rather than endure to backlash from dropping her show.   Additionally, The ReidOut is in line with the far left extreme content and deception found on most MSNBC other shows.

Here are some examples of the racist content of The ReidOut:

Joy Reid in her racist tirade outrageously and falsely blasted tens of millions of Americans as hardcore racists during MSNBC’s March 5, 2024 election coverage.  She said in part:  “They don’t vote based on economics or based on the benefits they’re getting economically from the president. They are increasingly, from the Tea Party on, they’re voting on race; they’re voting on this idea of an invasion of brown people over the border, the idea that they can’t get whatever job they want, a Black person got it, therefore drive all the blacks out of the colleges, get rid of DEI,” she said. “That is what they’re voting on. They’re just voting on racial animus at this stage.”

Joy Reid continued to express her hate for white Christians during MSNBC’s January 15, 2024 coverage of the Iowa caucuses.  She said in part: “All the things that we think about, about electability, about what are people gaming out, but none of that matters when you believe that God has given you this country, that it is yours, and that everyone who is not a White, conservative Christian is a fraudulent American, is a less real American. Then you don’t care about electability. You care about what God has given you.”

Joy Reid spoke on behalf of CAIR to defend Hamas on October 27, 2023.  President Biden said in part in a recent address “I have no confidence in the number (of causalities) that the Palestinians are reporting.”  Reid, stating that she was repeating the talking points from terror-linked Council on American Islamic Relations, heavily criticized Biden in her segment titled “President Biden casts doubt on Palestinian death toll.”  No serious person would accept the words of Hamas as true.   

While Joy Reid defended the likes of Hamas she continued to make degrading comments about Christianity.  Reid took yet another shot at the faith of tens of millions of Americans on her October 27, 2023 show in the segment titled “New House Speaker’s Extreme Views Emerge.”  She said “The danger of having a house speaker who has made it loud and clear that his evangelical faith underpins his entire world political view…”

Joy Reid attacked the Jewish leadership of Israel on her October 11, 2023 show.  It had been only a few days since Hamas launched its unprecedented, savage, barbaric attack on Israel and Joy Reid was already trying to gaslight this issue by airing segments titled “Israeli with injured family members express anger at right wing government” and “Israeli resident near Gaza border criticizes Netanyahu’s leadership” and President Biden warns Netanyahu to follow “rules of war.”

The August 29, 2023 episode of The ReidOut started out with a segment titled “Conservatives Co-Opt The Mantle of Black Oppression.”  Once again Joy Reid used bogus rhetoric to throw fuel on the flames of black on white racism and continued to divide America.  Her show continued on with more lies in another segment titled “House Republicans reverse course on Defund the Police.”  Joy Reid continues to inspire hate for white America and promote lies about conservatives.

Joy Reid outdid herself in gaslighting her audience on her August 7, 2023 show in a segment titled “A TALE OF TWO RIOTS.”   Reid starts with the super hypocritical statement “We begin the night with equal justice under the law...the bottom line is the justice system is suppose to work equally for all.”  She compared in her warped mind how justice was wrongfully applied to Donald Trump regarding January 6, 2021 demonstrations at the capital versus the riot in New York City’s Union Square on August 4, 2023. Kai Cenat called for an unlawful assembly on August 4, 2023 that resulted in thousands of people showing up many of whom damaged private property and police vehicles.  Reid gaslighted that Cenat and the rioters in his unlawful assembly” were arrested immediately unlike Trump and his MAGA followers who were arrested over a year later.”  Joy Reid’s underlying false message is that racism and political favoritism played a role in the way Kai Cenat and friends were arrested versus how Trump and MAGA supporters were arrested.  Reid’s allegations of racism and political favoritism are absurd.  New York City is run by a black Democrat and its black Democrat Manhattan District Attorney Alvin Bragg who filed the first in a long line of DOJ planned indictments against Donald Trump.  Additionally, the hard left Democrat Department of Justice puppet waited to file its indictment regarding January 6th until the 2024 presidential election was closer so it could try to unseat Trump’s bid for president.  Joy Reid and leftists know that they do not need a shred of truth represented in any rational form when throwing gas on the fire of black on white hate and leftist on conservative disdain.  Here is a video of Joy Reid speaking on this segment.

On her July 18, 2023 show Joy Reid expanded her racism and hate to the Jewish state.  Honestreporting.com published an article titled Libels and Justifying Palestinian Terrorism: MSNBC misinforms in Beinart Interview.  The article reports in part:  In a recent interview with Peter Beinart, MSNBC’s Joy Reid and her anti-Zionist guest were able to pack a 7-minute segment full of false and misleading statements about Israel, the West Bank and the Palestinians.  Throughout, Reid and Beinart demonize the Jewish state, misrepresent the reality in the West Bank & Gaza and whitewash Palestinian terrorism.  At a time of rising antisemitism, Joy Reid’s propaganda contributes to an environment conducive to violence against Jews.

Joy Reid attacked the Christian faith of many of the Supreme Court Justices on her July 3, 2023 show during a segment titled ‘SUPREME EXTEMISM.”  Joy Reid said the following after showing a video of a speech made by Justice Samuel Alito.  “Justice Samuel Alito utilizing his First Amendment Rights to share his personal views about religion.  The problem is Alito and other right wing justices are imposing their own personal moral beliefs on all of us.”  Joy Reid denigrated Justice Alito’s Christian faith on her April 22, 2023 show when she said “Alito is playing ‘mullah’ in his dissent in SCOTUS’ abortion drug ruling.”  Reid has a long history of maligning people of the Christian faith.

Joy Reid’s March 29, 2023 show headlined “Religious Right Targets Transgender Americans – Transgender Americans Under Siege” just days after a transgender killed  three  children and three staff members at a Christian School.  Reid’s reckless lies could have fueled trans hate  even more for Christians just in time for the Antifa sponsored “Trans Day of Vengeance.  Stop Trans Genocide.  April 1st at 11:00 am.  Assemble at Scotus.  Wear a mask.  Bring a Buddy.”  Where is Reid's  concern  about  the  violent  Antifa  group rallying trans people against other Americans?

Joy Reid attacked white people and denigrated Judeo-Christian values when she said on her March 10, 2023 show 'If it ain't white, it ain't right in DeSantistan' in her attack on the Florida legislation.  Reid outright attacked white people.  She also denigrated Judeo-Christian values by her use of the "stan" vernacular in an attempt to equate the conservative values of Florida white people to Islamic radicals in Afghanistan, Pakistan, etc.

Joy Reid continues to deliberately mislead her viewers with anti white racist propaganda in her quest to trash Ron DeSantis.  Joy Reid mislead her viewers with an uncorrected version of Washington Post article on DeSantis' education law.  MSNBC host Joy Reid opened the January 31, 2023  show with a condemnation of Gov. Ron DeSantis’, R-Fla., education law by citing a Washington Post report that was previously corrected with comments from the Florida Board of Education.  Reid neglected to reference how the same article she cited was later corrected after a comment from the Florida Department of Education because it did not fit her anti white racist narrative.

The night before Thanksgiving 2022 Joy Reid started her show with a tirade to “unpack the myth of Thanksgiving.”  She started with characterizing the first Thanksgiving with indigenous people as lies.  She moved on to allude to the white people who first came to America brought slaves.  She said that power moved to the KKK and then to today’s white supremacists.   The New York Post published an article detailing this account titled:  MSNBC’s Joy Reid blasts ‘fairytale’ of Thanksgiving, links holiday to slavery.  The article reports in part:  “Controversial MSNBC host Joy Reid waged war on Thanksgiving ahead of the cherished national holiday, claiming it’s a ‘simplistic fairytale’ perpetuated by the right to hide how the US was really founded on ‘genocide’ and ongoing ‘white supremacy.’

Joy Reid called Florida Governor Ron DeSantis a racist segregationist on September 30, 2022 for warning would be looters that Florida is a law and order state.    “We are a law and order state, and this is a law and order community,” DeSantis said while speaking at a press conference in Fort Myers on Friday. “So do not think that you’re going to take advantage of people who’ve suffered misery.  Don’t even think about looting, I can tell you in the state of Florida, you never know what may be lurking behind somebody’s home,” DeSantis later said. “And I would not want to chance that if I were you — given that we’re a Second Amendment state.”  To which Joy Reid said “When the looting starts, the shooting starts.”—segregationist Miami sheriff Walter E. Headley, 1967,” MSNBC host Joy Reid said. “Didn’t take DeSantis long to return to form.”  Apparently Joy Reid thinks only black people loot?

Joy Reid promoted the book “White Too Long” on her July 28, 2022 episode with the author telling her audience that “white (emphasized) Christian Nationalism is what the threat is before us.”  Robert P. Jones authored the book titled “White Too Long – The legacy of White Supremacy in American Christianity.”  Jones, another guest on The ReidOut spewing hate filled lies about white Christians, also authored the book “The End of White Christian American.”

Joy Reid promoted a film which she is co-executive producer of that pushes reparations for “discrimination even still today because of the color of our skin.”  The July 17, 2022 episode of The Reid Out promoted the film “The Big Pay Back.”  The heading on the episode read “New film explores reparation activism in Evanston, IL.”  Film Director Erika Alexander interviewed Congresswoman Sheila Jackson Lee who is sponsoring HR 40 titled Commission to Study and Develop Reparation Proposals for African Americans Act.  Alexander said “The thought was why not do here at a local level (Evanston, IL) while HR 40 is working through its process through your leadership.  We could have layers of repair and layers of remedy because we know damages yes were rooted in slavery but it looks like discrimination even still today because of the color of our dark skin.”  Reid said “And I should mention that my husband Jason and I are among the co-executive producers of that film.”

Joy Reid’s May 27, 2022 episode included a segment titled “Faith and America’s Gun Culture” which essentially degraded people of faith and the Second Amendment to the United States Constitution.

Joy Reid defends Black Lives Matter riots.

Joy Reid supports the Defund the Police movement.

Joy Reid shamefully blamed “right wing politicians and  Fox News hosts” on her May 17, 2022 show for the horrific shooting in Buffalo by a madman.  The print under her video stated “Right wing deflects blame for Buffalo shootings.”  She said in part regarding this segment “The right wing politicians and Fox news hosts who have been pushing the racist great replacement theory well now they’re deflecting and pretending that somehow they THEY are the real victims.”

Joy Reid had Anthea Butler, a professor of religion and the chair of the University of Pennsylvania Department of Religious Studies, on the May 9, 2022 episode of The ReidOut to promote her racist book titled “White Evangelical Racism” as part of Reid’s discussion on Roe v Wade.  Butler falsely contends that it was racism, not abortion, that bonded white evangelical Christians with ancestry going back to the early time of colonial America.  Butler erroneously asserts, while sexism, homophobia, Islamophobia, anti-Semitism, and transphobia are currently woven into White evangelical ideology, the centrality of anti-Black racism imbues every facet of its belief system and political outlook.

On the April 25, 2022 episode of The ReidOut Reid’s guest Anand Giridharadas called Elon Musk and all white Twitter users racists and Joy Reid lashed at all white Twitter users on the right as racists.  Reid’s guest Anand Giridharadas said in part “Elon Musk lives in a world in which the only kind of free speech is white men feeling free to say whatever the hell they want.”  Reid said in part “The right has made multiple attempts to remake Twitter and never works because the thing is they don’t want to talk to each other.  They want to talk to us.  They want to talk to the culture.  If they were where black Twitter was not being because they couldn’t attack black twitter.”

Joy Reid berated white Christians again for being racists on her MSNBC show “The ReidOut” on March 7, 2022. Reid argued that the only reason "the world" cares about the humanitarian crisis in Ukraine is because it's happening to a "white and largely Christian" nation.  She said “We don’t need to ask ourselves if our response would be the same if Russia unleashed their horror on a country that wasn’t white and largely Christian.”

Mark Levin of the Life, Liberty and Levin show on Fox News said during his November 14, 2021 program: “It is my contention that many of the major media platforms in this country are racist and anti-Semitic.  And that is part of the problem with this country.  They bring in contributors and guests and if not have hosts and so forth who spread this poison.”

Joy Reid said on her November 19, 2021 show regarding the Kyle Rittenhouse verdict:  "When we’re watching the criminal justice system at work it is designed to do exactly what it did today.  Gun laws helped to enhance the design to allow this verdict to happen today.  This country was built on the idea of white men having a particular kind of freedom a particular kind of citizenship that only they have.  That give from the slave catchers on the right to inflict violence in the name of protecting property."

Additionally, hurling insults at white people, Reid asked a guest named Paul a question regarding Kyle Rittenhouse taking the stand in his own defense “… could any child of color or person of color ever ever ever do that on a stand and get away with it.  To which Paul answered “…this is white privilege on steroids.

Mark Levin aired part of the November 4, 2021 episode of The ReidOut show in which a regular guest had this to say about Winsome Sears winning the Lt. Governor race in Virginia.  “There is a black mouth moving but a white idea through the – running on the runway of the tongue of a figure who justifies and legitimates the white supremacist practices,” Michael Dyson, a regular MSNBC contributor, said on the network’s The ReidOut with Joy Reid. 

Yahoo news published an article titledWinsome Sears Unloads on MSNBC’s Joy Reid: ‘Get Your Facts Straight’   The article reports in part:  Winsome Sears — the first woman and first woman of color elected lieutenant governor of Virginia on Tuesday night — called out Joy Reid after watching the MSNBC host describe the GOP as “dangerous.”

“I wish Joy Reid would invite me on her show — let’s see if she’s woman enough to do that — I’d go in a heartbeat and we’d have a real discussion without Joy speaking about me behind my back, if you will,” Sears said during her appearance on Fox’s “The Story with Martha MacCallum” Wednesday afternoon.

“[Reid] talks about white supremacy,” Sears continued. “Does she know that I ran against a white supremacist? I mean Joy come on. Get your facts straight and then come talk to me. I’m waiting for you.”

MacCallum asked Sears to respond to a segment in which Reid described the GOP as “stoking that kind of soft white nationalism.”  Reid said this after Republican Glenn Youngkin won Virginia’s gubernatorial race against Democrat Terry McAuliffe Tuesday night.

“You have to be willing to vocalize that these Republicans are dangerous,” Reid said on MSNBC Live as the election results rolled in. “That this isn’t a party that’s just another political party that disagrees with us on tax policy,” said Reid. “That at this point, they’re dangerous. They’re dangerous to our national security because stoking at kind of soft white nationalism eventually leads to the hardcore stuff.”

Joy Reid falsely labeled white conservatives in March 2021 when she said:  ‘I'll say it again: people on the right would trade all the tax cuts for the ability to openly say the n-word like in 'the good old days. To them, not being able to be openly racist and discriminatory without consequence is oppression.”

Fox News published a report titled:  “MSNBC's Joy Reid dismisses focus on Gabby Petito case as 'missing White woman syndrome'” in which Reid racistly disparages the highly publicized case. 

Reid compared Kyle Rittenhouse to Brett Kavanaugh slamming both men as “Karens” and claiming they both benefited from ingenuine “white male tears.”   She said “It reminded a lot of people of something … Oh, the Brett Kavanaugh hearing.  It was Bret Kavanaugh who had been accused by a high school friend (lie she was not a friend) of committing sexual abuse of her.  Kavanaugh cried his way through the hearings to make him a permanent member of the United States Supreme Court.  And his [Kavanaugh’s] tears turned out to be more powerful than the tears of Christine Blasey Ford (his accuser.)  But in America, there’s a thing about both white vigilantism and white tears, particularly male white tears.  Really white tears in general, because, that’s what Karens are, right?  They can Karen out and then as soon as they get caught, bring waterworks.” 

Tiffany Cross sitting in for Joy Reid on November 3, 2021, the day after the elections, made these racist and false statements:  

"This is about the fact that a good chunk of voters out there are okay with white supremacy."  

“Racists have always felt comfortable in the Republican Party. People who traffic in white supremacy have always felt comfortable here.”

“…when you do see overwhelmingly white women staying loyal to a party that will have an adverse impact on their life, just like it will people of color, and white people overwhelmingly voting for policies that have an adverse impact on all of our lives, I mean, I got to ask, what do we do about this?”

Jason Whitlock, appearing on Mark Levin’s November 14, 2021 show, said in part:  “When there is an attack on the truth it is an attack on God.  There is a massive attack on the truth in this country and that is an attack on God.  They (leftists) are masking and packaging their hatred of God in this ‘we’re here to fix racism.’”

Joy Reid’s tweet comparing Christians to the Taliban appears to capture some of the “God hating narrative of the left” that Jason Whitlock describes.   Fox News reports:  MSNBC host Joy-Ann Reid came under fire Saturday for comparing the religious right in the United States to the Taliban, claiming they want to force women "solely into childbirth" and out of the workforce.  "This is the real-life Handmaid’s Tale," Reid tweeted, comparing the situation in Afghanistan to the novel and dystopian drama series "The Handmaid's Tale," where women are portrayed as property and forced to bear children.   "A true cautionary tale for the U.S., which has our own far religious right dreaming of a theocracy that would impose a particular brand of Christianity, drive women from the workforce and solely into childbirth, and control all politics," the tweet continued.

Click here to read the list of 448 companies that Stopped Advertising as of February 29, 2024.  This file is too large to post in an html article.

80 companies that Continued Advertising as of February 29, 2024.  (Linked names have active email campaigns.)

AAG Harrys
AARP Heartland Food Splenda
Abacus Life Hisamitsu Pharma Salon PAS
ADT HomeServe
Amazon Prime Video Inspire Sleep
American Edge Project Joans Road Beauty
Ancestry.com JPMorgan Chase
Arcadia Consumer Senokot Kardia AliveCor
Argenx Vyvgart KeepSake Frames
Armra Laura Geller Beauty
Aroma360 Liberty Mutual
AstraZeneca Prilosec, Farxiga, LifeLock
Athletic Greens Lume Deodorant
Bausch Health Lumify Morgan Stanley Etrade
BetMGM Move.com Realtor.com
Bombas Musely
Booking Priceline Kayak Novartis Entresto
Boston Scientific Bulkamid Novo Nordisk Rybelsus, Ozempic
Cabinets to Go Nutrafol
Calm Pella
Carfax.com Pfizer Prevnat Abrysvo Paxlovid Covid
Consumer Cellular Pulte Group Del Webb
Coventry Direct Quince
Custom Ink Reset Smile
DealDash Roman
Dish - Sling Saatva
Earth Breeze Sandals Resorts
Etsy Simplisafe
Everlywell Sleep Number
Exact Sciences Cologuardtest.com Stellantis Dodge Jeep
Farmers Dog Superbeta.com
Fiverr Thuma
Force Factor Brands Trust and Will
getfridayplans.com United Healthcare
Gilead Biktarvy Uqora
GlaxoSmithKline Shingrix Viasat
GN Hearing Jabra Warby Parker
Golo Wolf and Shepherd
Haleon Sensodyne Flonase  Xchair


Progress by month

  To Date Number of  Percentage of  
  Companies companies that companies that Number of companies
  Contacted stopped advertising stopped advertising that kept advertising
March 216 154 71% 62
Aril 253 187 74% 66
May 285 214 75% 71
June 303 224 74% 79
September 349 266 76% 83
December 390 319 82% 71
March 415 348 84% 68
June 454 377 83% 77
October 500 407 83% 93
February 528 448 85% 80

Author: ffa   20240604   Category: Critical Race Theory  FFA: on

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